Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company has shown significant improvement in profit margins and plans to accelerate store openings in the second half of the year [7] - The company is positioned as the leading brand in affordable Chinese dining, focusing on providing "healthy home-style dishes" [7] - The company is expected to achieve a compound annual growth rate of 19% in store expansion over the next three years [7] Financial Performance Summary - Total revenue for 2023 is projected at 4,549 million, with a year-on-year growth of 41.58% [1] - Net profit for 2023 is estimated at 532.06 million, reflecting a year-on-year increase of 123.96% [1] - The latest diluted EPS is forecasted to be 0.45 yuan per share for 2023, with a P/E ratio of 21.08 [1] - Revenue is expected to grow to 6,219 million by 2025, with a year-on-year growth of 19.37% [1] - Net profit is projected to reach 709.89 million by 2025, with a year-on-year increase of 22.26% [1] - The company’s net profit margin is expected to improve to 14.1%, up by 3 percentage points [7] Store Expansion and Sales Performance - The company expanded its store count to 672 by the first half of 2025, a year-on-year increase of 8.9% [7] - The average consumer spending per visit decreased by 5.5% to 57.1 yuan, while same-store sales fell by 7.2% due to pressure on offline traffic [7] - The company plans to accelerate store openings to nearly 800 by the end of the year [7] Cost Management and Profitability - The company achieved a gross margin improvement of 2.7 percentage points to 70.5% [7] - Employee costs decreased by 8.2% year-on-year, contributing to a 3.9 percentage point improvement in the cost-to-revenue ratio [7]
小菜园（00999）：2025年中期业绩点评：利润率显著提升，下半年加速开店