贵州茅台（600519）：25H1业绩符合预期，全年目标实现可期

Investment Rating - The investment rating for the company is "Buy" with a maintained rating for the next six months [6][18]. Core Views - The company's performance in H1 2025 met expectations, with revenue and net profit showing year-on-year growth of 9.10% and 8.89% respectively, indicating that the annual targets are achievable [1]. - The revenue contribution from Moutai liquor has increased, with its revenue share rising to 82.62% in Q2 2025, attributed to the launch of new products and increased direct sales [2]. - The company has experienced a decline in contract liabilities and cash flow, with operating cash flow decreasing by 84.29% year-on-year, but overall profitability remains stable [3]. Financial Performance Summary - For H1 2025, the company reported operating revenue of 893.89 billion yuan and a net profit of 454.03 billion yuan, reflecting a year-on-year increase [1]. - In Q2 2025, the revenue from Moutai liquor was 320.32 billion yuan, up 10.99% year-on-year, while the revenue from series liquor decreased by 6.53% [2]. - The gross margin for Q2 2025 was 90.42%, with a net profit margin of 47.84%, showing slight declines compared to the previous year [3]. - The company expects revenue growth rates of 9%, 7%, and 7% for 2025, 2026, and 2027 respectively, with net profit growth rates of 9%, 7%, and 6% for the same years [3]. Market and Channel Insights - Direct sales revenue in Q2 2025 increased by 16.52% year-on-year, contributing significantly to overall revenue growth [2]. - The number of distributors increased by 192 to a total of 2395, although the average sales per distributor decreased slightly [2]. - International market revenue grew by 27.64% year-on-year, indicating successful expansion efforts [2]. Financial Projections - The company projects operating revenues of 1903 billion yuan, 2037 billion yuan, and 2175 billion yuan for 2025, 2026, and 2027 respectively [3]. - The projected net profits for the same years are 943 billion yuan, 1006 billion yuan, and 1070 billion yuan [3]. - The price-to-earnings ratio is expected to be 19X, 18X, and 17X for 2025, 2026, and 2027 respectively [3].