Roborock(SH:688169) Shenwan Hongyuan Securities·2025-08-18 06:42Investment Rating - The investment rating for the company is "Buy" [3][6]. Core Insights - The company's revenue met expectations, and its performance exceeded forecasts, with a 79% year-on-year increase in revenue for the first half of 2025, reaching 7.903 billion yuan. However, the net profit attributable to shareholders decreased by 40% year-on-year to 678 million yuan [6]. - The domestic sales benefited from government incentives and promotional activities, while international sales adjustments are progressing well. The company has maintained a strong market share in the robotic vacuum cleaner segment, with significant growth in both domestic and international markets [6]. - The floor washing machine business has emerged as a new growth driver, achieving a market share of 27% and 21% in May and June 2025, respectively. The company is also innovating in the washing machine segment, although it faces challenges in a mature market [6]. - Profit forecasts for 2025 to 2027 are set at 2.021 billion yuan, 2.405 billion yuan, and 2.876 billion yuan, representing year-on-year growth rates of 2.3%, 19.0%, and 19.6%, respectively. The corresponding price-to-earnings ratios are 23, 20, and 16 [6]. Financial Data and Profit Forecast - Total revenue for 2024 is projected at 11.945 billion yuan, with a year-on-year growth rate of 38%. For 2025, revenue is expected to reach 19.336 billion yuan, reflecting a 61.9% increase [2]. - The gross profit margin is forecasted to be 46.1% in 2025, with a return on equity (ROE) of 13.9% [2]. - The earnings per share (EPS) for 2025 is estimated at 7.80 yuan [2].