Investment Rating - The report maintains a "Buy" rating for NetEase Cloud Music (09899.HK) [1] Core Views - The company achieved a revenue of 3.83 billion yuan in H1 2025, a year-on-year decrease of 6.0%, but exceeded market expectations due to a significant increase in adjusted net profit by 121.0% to 1.95 billion yuan [7] - Cost control measures have proven effective, with a notable reduction in sales expenses by 55.8% and a decrease in content service costs by 10.5% [7] - Membership growth and product optimization have enhanced user engagement, with online music revenue increasing by 15.9% [7] - The company is focusing on supporting original music and expanding its content ecosystem, with over 819,000 independent musicians registered on the platform [7] - The adjusted net profit forecast for 2025-2027 has been raised to 2.89 billion, 2.32 billion, and 2.75 billion yuan respectively, reflecting a strong growth outlook [7] Financial Summary - Total revenue forecast for 2023A is 7.87 billion yuan, with a projected decline of 1.21% in 2025E [1] - The net profit for 2023A is estimated at 734.18 million yuan, with a significant increase of 431.47% in 2024A [1] - The latest diluted EPS for 2025E is projected at 13.27 yuan, with a P/E ratio of 19.22 [1] - The company’s total assets are expected to reach 16.45 billion yuan by 2025E, with a debt ratio of 20.49% [8]
网易云音乐（09899）：会员规模增长，降本控费见效