Roborock(SH:688169) GOLDEN SUN SECURITIES·2025-08-19 02:04Investment Rating - The report maintains a "Buy" rating for the company [3][6]. Core Views - The company reported a significant revenue increase of 79% year-on-year for the first half of 2025, achieving an operating income of 7.9 billion yuan. However, the net profit attributable to shareholders decreased by 39.5% year-on-year to 680 million yuan [1]. - The domestic market benefited from the old-for-new subsidy policy, while the overseas market saw enhanced brand building and market share growth through refined channel strategies and marketing efforts [1]. - The gross margin for the first half of 2025 was 44.6%, down 9.3 percentage points year-on-year, primarily due to increased operating costs from product diversification and tariff changes [2]. - The net profit margin showed a recovery trend, with a net margin of 8.6% for the first half of 2025, down 16.8 percentage points year-on-year, but up 1.4 percentage points quarter-on-quarter [2]. Financial Summary - The company expects net profits for 2025, 2026, and 2027 to be 1.8 billion yuan, 2.8 billion yuan, and 3.6 billion yuan, respectively, with growth rates of -8.9%, +56.0%, and +28.5% [3]. - The projected operating income for 2025 is 18.7 billion yuan, reflecting a year-on-year growth rate of 56.3% [5]. - The latest diluted EPS is projected to be 6.95 yuan for 2025, with a net asset return rate of 12.4% [5].