Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 25.50, indicating a potential upside of 29.7% from the current price of HKD 19.66 [1][10]. Core Insights - The company's Q2 performance met expectations, with a projected 15% year-on-year growth in core OTA business revenue for Q3, driven by a 10-15% increase in accommodation nights and stable ADR [2][7]. - The overall core OTA business is expected to grow by 16% for the year, with an operational profit margin improvement of approximately 2 percentage points, attributed to a strategic shift towards enhancing user ARPU and profitability in new business areas [2][3]. - Despite a 10% expected decline in revenue from the outbound travel business due to negative impacts in Southeast Asia, the company remains profitable [2]. Financial Forecasts - Total revenue projections for 2025 are set at RMB 19,295 million, reflecting an 11.3% growth rate, with adjustments showing slight decreases from previous forecasts [3][13]. - The accommodation booking segment is expected to generate RMB 5,505 million in revenue, while transportation ticketing is projected at RMB 8,032 million for 2025 [3][8]. - Adjusted operating profit for 2025 is forecasted at RMB 3,756 million, with an adjusted operating profit margin of 19.5% [3][13]. Operational Data - The company reported a robust growth in user base, with annual paying users reaching 252 million, a 10% increase year-on-year [6][7]. - The company's self-owned app remains a key channel for acquiring new users, contributing approximately 8% to core OTA revenue [6][7]. Market Performance - The stock has shown a year-to-date change of 8.02%, with a market capitalization of approximately HKD 45.36 billion [5][12]. - The stock's 52-week high and low are HKD 23.45 and HKD 13.04, respectively [5].
同程旅行（00780）：2季度符合预期，暑期住宿业务保持快速增长，利润率保持提升趋势