Workflow
同程旅行(00780):2025Q2业绩点评:OTA业务稳健增长,利润率持续改善

Investment Rating - The report maintains a "Buy" rating for the company [2][9]. Core Insights - In Q2 2025, the company achieved revenue of 4.669 billion yuan, a year-on-year increase of 10.0%, and an adjusted net profit of 775 million yuan, up 18.0% year-on-year. The adjusted net profit margin improved to 16.6% from 15.5% in the same period last year [2][6]. - The company's core OTA business is experiencing steady growth, with significant contributions from hotel management. In Q2, accommodation revenue reached 1.371 billion yuan (+15.2%), transportation revenue was 1.881 billion yuan (+7.9%), and other revenue was 755 million yuan (+27.5%) [6][9]. - The company is expected to see revenue growth of 19.685 billion yuan, 22.668 billion yuan, and 26.018 billion yuan for the years 2025 to 2027, with adjusted net profits of 3.338 billion yuan, 3.920 billion yuan, and 4.615 billion yuan respectively, corresponding to a current PE of 13, 11, and 9 times [2][6]. Summary by Sections Revenue Performance - The company's core OTA business is growing steadily, with accommodation bookings benefiting from a recovery in average room rates and a shift towards higher-quality products. The platform's average daily rate (ADR) has shown positive growth, and the proportion of bookings for three-star hotels has increased by 4 percentage points year-on-year [6][9]. - The hotel management business is emerging as a significant growth driver, with over 2,700 hotels in operation and more than 1,500 in preparation. Q2 revenue growth for this segment exceeded 60%, contributing 25% to other business revenues [6][9]. Profitability - The company's profitability is on an upward trajectory, with the adjusted net profit margin reaching 16.6%, an increase of 1.1 percentage points year-on-year. This improvement is attributed to optimized sales costs and enhanced marketing efficiency [6][9]. - The report highlights that the company is well-positioned to continue improving its profit margins, supported by rising average revenue per user (ARPU) and operational efficiency [6][9]. Market Outlook - The travel industry is expected to maintain long-term growth potential as consumers increasingly seek unique experiences. The company has established a strong competitive moat through its user base, supply chain capabilities, and service efficiency [2][6]. - The report anticipates that the company's marketing strategies and refined subsidies will further enhance profitability, with room for improvement in sales expense ratios and take rates [2][6].