KWEICHOW MOUTAI(SH:600519) Wanlian Securities·2025-08-19 12:55Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% in the next six months [5]. Core Insights - The company reported a total revenue of 91.094 billion yuan for the first half of 2025, reflecting a year-on-year growth of 9.16%. The net profit attributable to shareholders was 45.403 billion yuan, up 8.89% year-on-year [1][2]. - The resilience of the company's flagship product, Moutai liquor, is highlighted, with a revenue increase of 10.24% year-on-year, while the series liquor segment faced pressure with a growth of only 4.68% [3][4]. - The direct sales channel showed significant growth, with a revenue increase of 18.62% year-on-year, while traditional wholesale channels experienced a slowdown [4]. Financial Performance - For Q2 2025, the company achieved a total revenue of 39.650 billion yuan, a year-on-year increase of 7.26%, with a net profit of 18.555 billion yuan, up 5.25% year-on-year [1]. - The gross margin for the first half of 2025 was 91.30%, slightly down by 0.46 percentage points year-on-year, while the net margin was 49.84%, down by 0.12 percentage points [2]. - The company expects steady growth in net profit for 2025-2027, with projections of 94.179 billion yuan, 102.769 billion yuan, and 112.135 billion yuan respectively, reflecting a growth rate of around 9% [5][12]. Product and Channel Analysis - Moutai liquor's revenue for the first half of 2025 was 75.590 billion yuan, while series liquor revenue was 13.763 billion yuan, indicating stable growth for Moutai but challenges for series liquor [3]. - The direct sales channel's revenue for the first half of 2025 was 40.010 billion yuan, accounting for 44.78% of total revenue, while wholesale revenue was 49.334 billion yuan, making up 55.22% [4].