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贵州茅台(600519):茅台酒稳健增长,系列酒有所降速

Investment Rating - The report assigns a "Buy-A" investment rating with a 6-month target price of 1600 CNY [4][7]. Core Views - The company achieved a revenue of 89.39 billion CNY in H1 2025, marking a year-on-year increase of 9.10%, with the growth rate falling to single digits for the first time since 2016 [1]. - The net profit attributable to shareholders reached 45.40 billion CNY, up 8.89% year-on-year, indicating stable profitability despite a challenging market environment [1][3]. - The report highlights that while the core product, Moutai liquor, continues to drive growth, the series liquor segment has shown a decline, suggesting a need for strategic adjustments [2][3]. Revenue Growth Analysis - In Q2 2025, Moutai liquor and series liquor revenues were 32.03 billion CNY and 6.74 billion CNY, respectively, reflecting a year-on-year increase of 11.0% for Moutai and a decline of 6.5% for series liquor [2]. - Direct sales and wholesale revenues in Q2 2025 were 16.79 billion CNY and 21.98 billion CNY, showing growth of 16.5% and 1.5% respectively, with direct sales performing particularly well [2]. - Domestic and international revenues for Q2 2025 were 36.99 billion CNY and 1.77 billion CNY, representing year-on-year changes of +6.7% and +27.6%, indicating strong international growth potential [2]. Profitability and Cost Management - The company's gross margin and net margin for Q2 2025 were 90.42% and 47.84%, showing slight declines of 0.26 percentage points and 0.92 percentage points year-on-year, respectively, due to product mix and cost pressures [3]. - The report notes an increase in selling and administrative expense ratios, with selling expenses rising by 0.47 percentage points year-on-year, while management expenses decreased by 0.33 percentage points [3]. - Operating cash flow for Q2 2025 was 4.31 billion CNY, down 84.29% year-on-year, indicating increased cash recovery pressure [3]. Financial Forecast - Revenue growth rates are projected at 9.0%, 7.5%, and 7.0% for 2025, 2026, and 2027, respectively, with net profit growth rates of 8.8%, 7.5%, and 7.5% for the same periods [4][10]. - The report anticipates a price-to-earnings ratio of 21.4x for 2025, reflecting the company's valuation in the context of its growth prospects [4].