
Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue at 14.796 billion yuan, down 35.32% year-on-year, and net profit at 4.344 billion yuan, down 45.34% year-on-year [2] - The company is in a phase of inventory destocking and has shown a strong intention to clear risks, with a notable increase in contract liabilities [4] - The company has implemented strict supply controls for its premium products, which has contributed to the decline in sales [5] - The company’s performance in its home province is stronger than in other regions, reflecting its brand strength and channel capabilities [6] - The decline in profitability is primarily attributed to increased expense ratios, which have diluted earnings despite stable product margins [7][8] Financial Summary - The company has adjusted its revenue and profit forecasts for 2025-2027, with expected revenues revised down to 19.975 billion yuan for 2025, and net profits adjusted to 4.427 billion yuan for the same year [9] - The earnings per share (EPS) forecast has been lowered to 2.94 yuan for 2025, with corresponding price-to-earnings (PE) ratios of 25, 20, and 19 for 2025-2027 [9] - The company’s gross margin is projected to decline slightly to 71.9% in 2025, with net profit margins expected to be around 22.2% [10]