Investment Rating - The report maintains an "Accumulate" investment rating for the company [1][3]. Core Views - The company's H1 2025 performance shows significant pressure, with revenue and net profit declining by 20.1% and 24.6% year-on-year, respectively. The Q2 results reflect a substantial impact from the "ban on alcohol" policy in Anhui, leading to a near halving of demand [1][6]. - The company has chosen to limit shipments to accurately reflect market conditions and maintain healthy channel relationships. There is an expectation for demand recovery in Q3, contingent on the implementation of policies [1][6]. - Due to external demand pressures, the earnings forecast has been revised downwards, with expected EPS for 2025-2027 at 1.7, 1.8, and 1.9 yuan, respectively, corresponding to a 20x PE for 2025 [1][6]. Financial Data and Valuation - For H1 2025, the company achieved total revenue of 2.53 billion yuan, with a net profit attributable to shareholders of 720 million yuan, reflecting a year-on-year decline of 20.1% and 24.6% respectively [1][6]. - The company's revenue for Q2 2025 was 721 million yuan, down 48.5% year-on-year, with net profit dropping 70.9% [6][7]. - The company’s total market capitalization is approximately 20.9 billion yuan, with a current share price of 35.01 yuan and a PB ratio of 2.0 for 2025 [3][14]. Performance Analysis - The report indicates a significant decline in high-end liquor sales, with Q2 2025 revenue from high-end liquor at 660 million yuan, down 49.6% year-on-year. Mid-range and low-end liquor saw smaller declines of 7.7% and 7.5%, respectively [6][7]. - The company's gross margin for H1 2025 was 73.1%, a decrease of 2.8 percentage points year-on-year, with high-end liquor gross margin at 75.0% [6][7]. - The company has reduced promotional and advertising expenditures, leading to a decline in sales and management expense ratios [6][7].
口子窖(603589):Q2真实反映,维护渠道良性