G-bits(SH:603444) ZHESHANG SECURITIES·2025-08-20 07:28Investment Rating - The investment rating for the company is "Buy" [7] Core Views - The company reported strong revenue and profit growth in the first half of 2025, with revenue reaching 2.518 billion yuan, up 28.49% year-on-year, and net profit attributable to shareholders at 645 million yuan, up 24.50% year-on-year [1] - The success of two new games, "Wen Jian Chang Sheng" and "Zhang Jian Chuan Shuo," significantly contributed to revenue growth, with "Wen Jian Chang Sheng" generating 566 million yuan and "Zhang Jian Chuan Shuo" achieving 424 million yuan in revenue within a month of launch [2] - The company's gross margin improved to 92.31%, an increase of 4.09 percentage points year-on-year, due to reduced costs from external developers and effective cost control [3] - The company plans to launch new games, including a strategic game titled "Jiu Mu Zhi Ye," and aims to expand the global distribution of its successful titles [4] - Revenue projections for 2025-2027 are estimated at 6.05 billion yuan, 6.43 billion yuan, and 6.73 billion yuan, respectively, with net profits expected to be 1.61 billion yuan, 1.86 billion yuan, and 2.05 billion yuan [5] Revenue Summary - In the first half of 2025, the company achieved a revenue of 2.518 billion yuan, reflecting a year-on-year increase of 28.49% [1] - The second quarter of 2025 saw revenue of 1.382 billion yuan, up 33.89% year-on-year [1] Cost Summary - The gross margin for the first half of 2025 was 92.31%, an increase of 4.09 percentage points year-on-year [3] - Sales expenses rose to 836 million yuan, a year-on-year increase of 55.57%, primarily due to high initial promotion costs for the new games [3] - Research and development expenses decreased to 357 million yuan, down 8.76% year-on-year, attributed to a reduction in R&D personnel and a focus on improving efficiency [3] Product and Ecosystem Summary - The company is preparing to launch a new SLG game and is focusing on global distribution for its successful titles [4] - "Wen Jian Chang Sheng" is expected to launch in regions such as Hong Kong, Macau, and South Korea in the second half of 2025 [4]