游戏行业上半年复苏"含金量"几何？伴随着上周世纪华通、恺英网络、完美世界等公司财报的陆续公布，A股上市游戏公司2025年上半年成绩 单正式揭晓。从财报数据来看，我国游戏行业今年上半年整体走强，在营收、利润、出海等领域取得较强增长。 紧随其后的是三七互娱，该公司今年上半年营收84.86亿元，其中游戏收入84.15亿元。相较于世纪华通的高歌猛进，三七互娱的的营收出现了 一定程度下滑。受此影响，两者之间的营收从前些年的旗鼓相当，在今年上半年拉开了较大差距。同时，二者依然断层领先其他公司。 在营收排名前三的昆仑万维，该公司上半年营收37.33亿元，同比增长49.23%，但公司主业为广告、短剧、搜索及海外社交网络等，游戏业务 营收已下降至2.39亿元，营收占比不到7%。若单论游戏业务营收的话，"千年老三"完美世界依然是上半年的季军。由于旗下上半年上线的《诛 仙世界》带来良好业绩增量，公司上半年游戏营收同比涨9.67%，达到29.06亿元。同时，伴随着影视等业务的复苏，公司整体营收实现了 33.74%的增长，达到了36.91亿元。 实际上，根据中国音像与数字出版协会指导、由伽马数据编写的《2025年1-6月中国游戏产业报 ...

Core Insights - The domestic gaming industry in China has shown a strong recovery in the first half of the year, with actual sales revenue reaching 168 billion yuan, a year-on-year increase of 14.08% [1] - The number of gaming users has also reached a historical high of 679 million, growing by 0.72% year-on-year [1] - The issuance of gaming licenses remains high, with 766 domestic online games approved in the first half of the year, a 21.97% increase compared to the same period in 2024 [2] Industry Performance - The gaming market is entering a phase of stock competition, with a significant disparity between companies holding popular products and those facing revenue pressures [2] - Among A-share and Hong Kong-listed gaming companies, 10 reported declines in both revenue and profit, while several others faced revenue declines or "increased revenue without increased profit" [2] Company Performance - Century Huatong leads the A-share gaming companies with a revenue of 17.2 billion yuan, up 85.5%, and a net profit of 2.656 billion yuan, up 129.33% [7] - Tencent and NetEase continue to dominate the market, with Tencent's domestic gaming revenue at 83.3 billion yuan and NetEase's at 51.6 billion yuan in the first half of the year [5] - 37 Interactive Entertainment reported a revenue decline of 8.08% to 8.486 billion yuan, but its net profit increased by 10.72% to 1.4 billion yuan [9][10] - Perfect World achieved a revenue of 3.691 billion yuan, a 33.74% increase, and turned a profit with a net profit of 503 million yuan [15][17] - Kunlun Wanwei's revenue reached 3.733 billion yuan, a 49.23% increase, but it reported a net loss of 856 million yuan [14] - G-bits reported a revenue of 2.518 billion yuan, up 28.49%, and a net profit of 645 million yuan, up 24.5% [18] Market Trends - The gaming industry is shifting towards high-quality game development and international expansion, moving away from imitation and low-quality products [4] - Companies are focusing on cost reduction and efficiency improvements to enhance profitability amid rising sales costs and market competition [18]

"国内游戏厂商在游戏精品化和游戏出海上全面进击，不再如过去那样靠山寨、换皮来广种薄收，而是深耕研发。"互联网产业分析师张书乐对记者表示。 "得爆款者，得天下" 游戏市场半年报披露正式落下帷幕。 今年上半年，国内游戏行业展现出强劲的复苏势头。据《2025年1—6月中国游戏产业报告》，今年1—6月，国内游戏市场实际销售收入1680亿元，同比增 长14.08%，再创新高；游戏用户规模近6.79亿，同比增长0.72%，亦为历史新高点。 同时，今年来，游戏版号发放量维持高位态势。今年上半年，累计已有766款国产网络游戏拿到版号，对比2024年同期的628款，同比增长21.97%。 但需注意的是，游戏市场整体已步入存量竞争是不争的事实：一方面，马太效应愈强，手握爆款产品、常青游戏的公司捷报频传；另一方面，部分公司营 收压力加剧，盈利能力遭遇挑战……据不完全统计，A股及港股游戏上市公司中，营利双降的公司共有10家；同时还有多家上市公司面临营收同比下滑， 或者"增收不增利"。 | | | | A股游戏上市公司业绩一览 | | | | --- | --- | --- | --- | --- | --- | | 证券代码 | 公 ...

Market Overview - The average stock price of A-shares is 13.29 yuan, with 142 stocks priced over 100 yuan, an increase of 17 stocks compared to the previous trading day [1] - As of September 5, the Shanghai Composite Index closed at 3812.51 points, up 1.24% [1] High-Value Stocks Performance - Among stocks priced over 100 yuan, Kweichow Moutai has the highest closing price at 1483.00 yuan, up 0.70% [1] - The average increase for stocks over 100 yuan today is 4.08%, outperforming the Shanghai Composite Index by 2.85 percentage points [1] - A total of 130 stocks increased in price today, with 10 stocks declining, including Haobo and Yingshi Innovation [1] Monthly and Yearly Performance - Over the past month, stocks priced over 100 yuan have averaged a 22.67% increase, while the Shanghai Composite Index rose by 6.40% [2] - Year-to-date, these high-value stocks have an average increase of 73.46%, outperforming the Shanghai Composite Index's 59.71% [2] - Notable performers include Shenghong Technology, New Yisheng, and Zhejiang Haideman, with year-to-date increases of 605.63%, 324.75%, and 301.50% respectively [2] Industry Distribution - The high-value stocks are concentrated in the electronics, computer, and pharmaceutical industries, with 43 stocks from the electronics sector, accounting for 30.28% of the total [2] - The main board has 31 stocks, the ChiNext has 47, and the Beijing Stock Exchange has 3, with 61 stocks from the Sci-Tech Innovation Board, representing 42.96% of the high-value stocks [2] Institutional Ratings - Nine stocks priced over 100 yuan received "buy" ratings from institutions today, including Zexin Pharmaceutical and Wanda Bearings, while Yigui Technology received its first institutional coverage [2]

Core Viewpoint - The gaming industry in A-shares and Hong Kong stocks has shown significant revenue growth, with A-share gaming companies reporting a 22% year-on-year increase in gaming business revenue and Hong Kong gaming companies reporting a 16% increase, indicating overall profit improvement for manufacturers [1] Group 1: Revenue Growth Drivers - The performance of new and evergreen games has driven revenue growth, with successful new releases such as Tencent's "Delta Action" and Xindong's "Fantasy Land M: Original Server" contributing to revenue increases in Southeast Asia and the Greater China region [2] - Flagship evergreen games from Tencent and NetEase have also seen growth, with several mid-sized manufacturers experiencing a rebound in older games [2] Group 2: Marketing and AI Strategies - Marketing strategies vary among manufacturers due to product cycle differences, with increased marketing investments noted for new game versions, while some companies have reduced sales expense ratios due to AI-driven efficiency improvements [3] - AI applications in gaming focus on enhancing user engagement through AI NPCs and UGC creation, while company-level applications aim to improve efficiency in art, coding, and customer service [3] Group 3: Future Outlook - The outlook for A-share gaming companies in Q3 is optimistic, with new game releases expected to significantly contribute to profits, exemplified by Giant Network's "Supernatural" and JiBit's "Staff Sword Legend" [4] - Continued focus on the sustainability of new games and the value of evergreen games, alongside global expansion efforts, is anticipated to drive demand [4]

Group 1 - The gaming sector experienced a short-term surge, with Giant Network rising over 7% [1] - Yaoji Technology saw an increase of more than 5% [1] - Other companies such as 37 Interactive Entertainment, Kaixin Network, and G-bits also experienced significant gains [1]

今年2月，吉比特发布公告，表示公司参与投资的创投基金"诺惟合悦"（2021年成立）投资期已到期，基金还剩余2.42亿元未投。诺惟合悦计划将未投资金 按比例，退回各出资人（LP），吉比特将收到1.01亿退款。 1个月后，吉比特参与的另外一个创投基金"坚果核力"（2019年成立）经营期限已届满，但尚有投资未退出，需要再延期两年。 相关公告唤起了游戏茶馆的记忆，原来游戏行业天量投资期成立的基金有的都已经到期了。 毫无疑问，吉比特是游戏行业内非常愿意支持初创团队的大公司。吉比特会谨慎地投一些行业上下游对业务有帮助或能够补全产品线的团队。上一轮游戏行 业扩张期，吉比特投资了大量初创团队。 历经近些年行业的沉浮，这些被投公司现状如何？游戏茶馆根据吉比特年报信息，进行了一番梳理。 01 上市前：只投熟人，成功率很高 吉比特上市前，在2016年就以6亿元设立投资平台"吉相资本"，进行产业投资，后续逐渐成为吉比特一项重要业务。 | | | 吉比特上市前投资游戏公司一览(游戏茶馆整理) | | | --- | --- | --- | --- | | 游戏厂商 | 代表产品 | 吉比特持股 | 近況 | | 青瓷游戏 | 最强蜗牛 ...

Core Insights - The domestic gaming industry in China is showing strong recovery, with 11 out of 26 listed companies reporting both revenue and profit growth in the first half of 2025, while 7 companies experienced declines [1] - The actual sales revenue of the domestic gaming market reached 168 billion yuan, a year-on-year increase of 14.08%, with the user base growing to nearly 679 million, marking historical highs [1] - Policy support has played a significant role in this recovery, with 766 domestic online games receiving approval in the first half of 2025, a 21.97% increase compared to the same period in 2024 [1] Group 1: Company Performance - Perfect World achieved a net profit of 503 million yuan in the first half of 2025, turning losses into profits, driven by game revenue contributions [3] - Icefire Network also turned losses into profits, with a significant reduction in sales expenses attributed to a shift in investment strategy towards refined operations [3] - G-bits reported an increase in net profit due to a major restructuring of its product lineup, focusing on core self-developed products and high-quality agency products [4] Group 2: Market Challenges - Not all companies benefited from the industry's growth; for instance, Zhangqu Technology reported a net profit of 48 million yuan, a decline of 65.58% due to the lifecycle of older products [5] - Shenzhou Taiyue's revenue fell by 12.05%, with a significant drop in game revenue attributed to the stabilization of previously high-growth titles [5] Group 3: AI Integration - Major gaming companies are increasingly integrating AI technology across the entire game development and distribution chain, enhancing production efficiency and creating competitive advantages [6][7] - 37 Interactive Entertainment reported that over 80% of its 2D art assets were generated using AI, significantly boosting production capabilities [6] - Century Huatong is focusing on computational power and has seen rapid growth in revenue and profit from its AI-related projects [7] Group 4: Future Outlook - The industry is shifting from scale expansion to deep integration of technology and content, with a focus on balancing short-term profitability and long-term technological investments [8][9] - Analysts emphasize the importance of technological upgrades, including AI applications, to enhance market competitiveness and drive sustainable value [8][9]

Summary of the Conference Call on the Gaming Sector Industry Overview - The gaming sector in A-shares has shown strong performance in August 2025, continuing a positive trend since the beginning of the month, significantly outperforming other sectors in September [2][3][5]. Key Companies and Products - **ST Huatuo**: - "Wild Survival" achieved over $200 million in global revenue in August, a 17% month-over-month increase, with overseas iOS and Google Play contributing over $150 million, up 21% [1][2]. - "King Shot" generated $77.6 million in August, a 26% increase [2]. - "Tasty Travels" maintained a steep growth trajectory, reaching nearly $10 million in August, with a 24% month-over-month increase [2]. - **Giant Network**: - "Supernatural" has shown outstanding performance since the first half of 2025, with domestic iOS revenue in August increasing by 73% [4]. - **G-bits**: - "Sword of the Hero" performed well in overseas markets, with a 62% month-over-month increase in Hong Kong, Macau, and Taiwan, and a 116% year-over-year increase in Japan [4]. - **Xindong Company**: - The performance was driven by older games, with "Xindong Town" reaching a new high in July due to anniversary celebrations and IP collaborations [1][4]. - **Perfect World**: - "P5X Persona" exceeded expectations in Japan, contributing significantly to revenue growth, with overseas revenue in July between 140 million to 150 million RMB, and around 80 million RMB in August [1][8]. Financial Performance - In Q2 2025, 25 major A-share gaming companies reported total revenue of 27.9 billion RMB, a 23% year-over-year increase and a 4% quarter-over-quarter increase, significantly outperforming the overall domestic gaming industry growth of 10% year-over-year and -4% quarter-over-quarter [11]. - Net profit attributable to shareholders totaled 4.6 billion RMB, a 100% year-over-year increase and a 25% quarter-over-quarter increase [11]. Profitability Metrics - The gaming sector's gross margin was 68% in Q2 2025, up 3 percentage points year-over-year and 2 percentage points quarter-over-quarter, attributed to high-quality products reducing reliance on traditional channels [3][12]. - Sales expense ratio remained stable at 33%, indicating that revenue growth was not solely dependent on user acquisition spending [3][13]. Future Outlook - The gaming sector is expected to continue its growth trajectory in the second half of 2025 and into 2026, driven by several factors: - Continued strong performance of existing popular games and new product launches [5][6]. - Expansion into international markets and new game releases, such as ST Huatuo's upcoming titles [5][6]. - Increasing demand for digital entertainment and technological advancements enhancing user experience [6]. - The valuation of the sector remains reasonable, with a central estimate below 20 times earnings, suggesting potential for continued outperformance [15]. Noteworthy Trends - The application of AI in game development and marketing is expected to enhance efficiency and quality, with significant portions of advertising content being produced by AI [15]. - Companies with strong product lines and forward-looking AI strategies, such as ST Huatuo, Giant Network, G-bits, and Perfect World, are recommended for attention [17]. Additional Insights - Older games have shown resilience, with several maintaining stable revenue streams, indicating a potential for sustained performance [7][10]. - The competitive landscape has improved, with companies leveraging community marketing and content-driven strategies to reduce traditional user acquisition costs [14]. This summary encapsulates the key points from the conference call regarding the gaming sector, highlighting the performance of specific companies, financial metrics, and future outlooks.

（文章来源：证券日报） 证券日报网讯 9月4日晚间，吉比特发布公告称，公司2025年第二次临时股东会于2025年9月4日召开， 审议通过了《关于取消监事会并修订及其附件的议案》。 ...