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石头科技(688169):收入持续高增,迎来业绩拐点

Investment Rating - The investment rating for the company is "Accumulate" [4][11]. Core Views - The company is experiencing continuous high revenue growth, with stable profitability in the robotic vacuum cleaner segment. Losses in the washing machine segment are expected to narrow, and the accelerated overseas expansion of the floor washing machine is likely to enhance profitability, indicating a potential turning point in performance [11]. Financial Summary - Total revenue is projected to grow from 86.54 billion in 2023 to 279.26 billion in 2027, with a compound annual growth rate (CAGR) of 30.5% in 2023 and 22.7% in 2027 [3][12]. - Net profit attributable to the parent company is expected to decrease slightly from 20.51 billion in 2023 to 19.34 billion in 2025, before increasing to 30.82 billion in 2027 [3][12]. - Earnings per share (EPS) is forecasted to be 7.92 in 2023, decreasing to 7.46 in 2025, and then increasing to 11.89 by 2027 [3][12]. - The return on equity (ROE) is expected to decline from 18.0% in 2023 to 13.2% in 2025, before recovering to 15.6% in 2027 [3][12]. Market Position and Expansion - The company has maintained its position as the global leader in the robotic vacuum cleaner market, with a market share of 19.6% in Q1 2025, following a 16% share in 2024 [11]. - The market share for the floor washing machine segment has significantly increased, reaching 23.17% in Q2 2025, solidifying the company's second position domestically [11]. - The company has expanded its offline presence to over 300 stores nationwide and has made significant inroads into overseas markets, partnering with major retailers like Target, Best Buy, and Costco [11]. Profitability and Margin Analysis - The gross margin for Q2 2025 is reported at 43.86%, down 8.03 percentage points year-on-year, while the net margin is at 9.16%, down 18.87 percentage points year-on-year [11]. - The decline in profitability is attributed to significant investments in the washing machine category, but adjustments in product positioning are expected to lead to a gradual reduction in losses [11].