RYC(SZ:003010) Huaxin Securities·2025-08-20 15:04Investment Rating - The report maintains a "Buy" investment rating for the company [1] Core Views - The company's self-owned brand strategy is showing significant value, driving rapid revenue growth [4] - The company plans to repurchase shares worth 100-200 million yuan at a price not exceeding 76.8 yuan per share, which will be used for employee stock ownership plans [4] - The overall profitability has improved, with a net profit margin increase of 1 percentage point to 5.48% in the first half of 2025 [5] Financial Performance - In H1 2025, total revenue reached 1.319 billion yuan, a year-on-year increase of 68%, while net profit was 72 million yuan, up 86% [4] - The gross margin increased by 11 percentage points to 56.92%, with sales and management expense ratios changing significantly due to new brand cooperation methods [5] - The company's self-owned brands, including "Feicui" and "Zhanjia," generated revenues of 160 million yuan and 444 million yuan respectively, with "Zhanjia" seeing a 157% year-on-year increase [6] Market Channels - Revenue from online channels such as Douyin, Tmall, and JD.com saw substantial growth, with Douyin's revenue increasing by 239% and accounting for 37% of total sales [6] - The company is focusing on enhancing brand presence on Douyin to boost sales and brand equity [6] Brand Development - The "Zhanjia" brand is strengthening its market position with differentiated advantages, while "Feicui" is rapidly expanding its product range [7][8] - The company aims to enhance brand awareness and invest in high-potential product categories to capture market growth [8] Earnings Forecast - The company is expected to maintain high growth rates, with projected EPS of 0.79, 1.21, and 1.66 yuan for 2025, 2026, and 2027 respectively [9] - The current stock price corresponds to PE ratios of 76, 49, and 36 for the respective years [9]