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盐津铺子(002847):魔芋大单品起势,利润率改善超预期

Investment Rating - The report maintains a "Buy" rating for the company, expecting significant growth in the next 6-12 months [5]. Core Insights - The company reported a revenue of 2.941 billion RMB for the first half of 2025, representing a year-on-year increase of 19.58%. The net profit attributable to the parent company was 373 million RMB, up 16.70% year-on-year [2]. - The growth in revenue was driven by health-oriented product categories such as konjac, quail eggs, and jelly snacks, while other categories saw a slight decline due to a strategic focus on profitability [3]. - The company is expected to achieve net profits of 820 million RMB, 1.01 billion RMB, and 1.23 billion RMB for 2025, 2026, and 2027 respectively, with corresponding year-on-year growth rates of 29%, 23%, and 22% [5]. Performance Summary - In Q2 2025, the company achieved a revenue of 1.403 billion RMB, a year-on-year increase of 13.54%, and a net profit of 195 million RMB, up 21.75% year-on-year [2]. - The gross margin for Q2 2025 was 30.97%, showing a year-on-year decrease of 1.98 percentage points but an improvement of 2.51 percentage points from the previous quarter [4]. - The company has optimized its sales and management expense ratios, leading to an overall improvement in profitability [4]. Revenue and Profit Forecast - The company is projected to have a revenue growth rate of 42.22% in 2023, followed by 28.89% in 2024, and a gradual decline to 18.70% by 2027 [10]. - The diluted earnings per share are expected to increase from 2.580 RMB in 2024 to 4.523 RMB in 2027 [10]. Market Position and Strategy - The company is focusing on enhancing its brand presence and optimizing its product mix, particularly through the "Big Demon King" brand, which is expected to drive further revenue growth [4]. - The strategic reduction of low-margin products is aimed at improving overall profitability and reducing accounts receivable risks [3].