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洋河股份(002304):淡季清理库存,渠道释压稳价

Investment Rating - The report maintains a "Buy" rating for the company [4][7]. Core Views - The company is focusing on inventory clearance during the off-season and stabilizing prices through various measures to help reduce inventory and boost sales [6]. - The company is adjusting its revenue and gross margin forecasts for 2025-2026 due to the impact of alcohol bans and the overall weak consumption of liquor [3][7]. - The company is expected to see a recovery in performance based on its healthy sales strategies and focus on key products and markets [6]. Financial Forecasts - The projected earnings per share for 2025, 2026, and 2027 are 2.65, 3.85, and 4.50 yuan respectively, with a target price of 84.70 yuan based on a 22x PE ratio for 2026 [3][7]. - Revenue for 2025 is expected to be 20,129 million yuan, a decrease of 30.3% year-on-year, followed by a recovery in 2026 with a projected increase of 23.9% [3][10]. - The company's net profit for 2025 is forecasted to be 3,990 million yuan, down 40.2% year-on-year, with a recovery expected in 2026 [3][10]. Market Performance - The company's stock price as of August 20, 2025, is 73.38 yuan, with a 52-week high of 102.19 yuan and a low of 60.99 yuan [4]. - The company has shown a relative performance of 4.26% over the past week and 6.03% over the past month [4]. Strategic Focus - The company is concentrating on the domestic market and optimizing its product structure, particularly in response to the challenges faced by mid-to-high-end liquor segments [6]. - New product launches and collaborations with platforms like JD.com are part of the company's strategy to engage younger consumers and enhance brand presence [6].