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盐津铺子(002847):魔芋亮眼高增,净利率顺利提升

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company achieved a revenue of 2.94 billion yuan in H1 2025, representing a year-on-year increase of 19.6%, with a net profit of 370 million yuan, up 16.7% year-on-year [1][2] - The konjac product line has seen explosive growth, with revenue increasing by 155.1% year-on-year to 790 million yuan in H1 2025, indicating strong brand development and market potential [2][3] - The company is successfully expanding its product categories and channels, with significant contributions from egg snacks and deep-sea snacks, and has made strides in overseas markets [2][3] Financial Performance - In H1 2025, the company's gross margin decreased by 2.9 percentage points to 29.7%, while the net profit margin slightly decreased by 0.5 percentage points to 12.6% [2] - The company reported a net profit margin of 13.8% in Q2 2025, an increase of 0.8 percentage points year-on-year, reflecting effective cost control and channel structure adjustments [2][3] - Revenue projections for 2025-2027 are expected to grow by 21.6%, 19.3%, and 18.4%, reaching 6.45 billion, 7.69 billion, and 9.11 billion yuan respectively [3][9] Market Position and Strategy - The company is leveraging its competitive advantages in product development, research, and channel management to enhance its market position in the konjac category [3] - The establishment of upstream processing facilities aims to stabilize raw material costs and improve operational efficiency [3] - The company has successfully created a standout product, "Big Demon" sesame sauce, which has become a phenomenon in the market, showcasing its brand cultivation capabilities [2][3]