Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported a significant revenue increase of 250.90% year-on-year, reaching 12.354 billion RMB in H1 2025, with a net profit of 2.268 billion RMB, up 285.76% year-on-year [2] - The company has a high dividend payout ratio of 73%, distributing approximately 1.66 billion RMB in dividends [2] - The brand's market influence and product innovation are key drivers for revenue and profit growth, with same-store sales increasing by approximately 200.8% [3][4] - The company has expanded its loyal customer base, with 480,000 members as of June 30, 2025, reflecting a 13,000 increase from December 31, 2024 [3] - The company has created over 2,100 original designs and holds 273 domestic and 246 international patents [3] Revenue Breakdown - In H1 2025, revenue from gold products was 14.174 billion RMB, with online and offline sales contributing 19.43 billion RMB and 122.41 billion RMB respectively, showing year-on-year growth of 313.3% and 243.2% [4] - Revenue from mainland China and overseas markets was 12.584 billion RMB and 1.6 billion RMB, respectively, with year-on-year growth of 232.8% and 455.2% [4] Profitability Analysis - The company's gross margin was 38.09%, a decrease of 3.24 percentage points due to a rise in gold prices exceeding 20% [5] - The net profit margin improved by 1.7 percentage points to 18.36% despite increased sales and administrative expenses [5] Future Growth Prospects - The company plans to continue expanding its channels and optimizing stores, with 41 self-operated stores opened in 16 cities by H1 2025 [6] - The opening of new stores in high-end shopping centers in Shanghai and Singapore marks a significant step in the company's international expansion [6] Investment Recommendations - The company is positioned well in the high-end gold jewelry market, integrating traditional Chinese culture with modern design [7] - Revenue forecasts for 2025-2027 are adjusted to 24.020 billion RMB, 33.813 billion RMB, and 41.402 billion RMB, respectively, with EPS estimates of 27.32 RMB, 38.51 RMB, and 47.20 RMB [7]
老铺黄金（06181）：25H1中奢黄金品牌强势增长，高分红回馈股东