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盐津铺子(002847):2025年半年报点评:魔芋品类持续高增,规模效应逐步显现

Investment Rating - The report maintains a "Recommended" rating for the company, with a current price of 73.96 CNY [6]. Core Insights - The company reported a revenue of 2.94 billion CNY for H1 2025, representing a year-on-year increase of 19.6%, and a net profit of 373 million CNY, up 16.7% year-on-year [1]. - The konjac product line has shown significant growth, achieving a revenue of 790 million CNY in H1 2025, with a year-on-year growth rate exceeding 150% [2]. - The company is focusing on six core product categories and aims to enhance product innovation, brand upgrades, and channel reforms to deepen its supply chain integration [4]. Financial Performance - In H1 2025, the company achieved a gross margin of 29.66%, a decrease of 1 percentage point year-on-year, while the net profit margin was 12.57%, down 0.48 percentage points year-on-year [3]. - The company expects net profits for 2025, 2026, and 2027 to be 820 million CNY, 1.09 billion CNY, and 1.38 billion CNY, respectively, with growth rates of 27.5%, 33.5%, and 26.9% [4][5]. - The projected P/E ratios for 2025, 2026, and 2027 are 25, 19, and 15, respectively [5]. Market Expansion - The company has successfully expanded its konjac product line globally, particularly in Southeast Asia, and has established a local brand "Mowon" to cater to local tastes [2]. - In H1 2025, overseas revenue reached 96 million CNY, a significant increase from 140,000 CNY in the same period last year [2]. Cost Management - The company has shown effective cost control in Q2 2025, with a gross margin improvement of 2.5 percentage points compared to Q1 2025 [3].