Kingsoft Office(SH:688111) Shenwan Hongyuan Securities·2025-08-21 13:13Investment Rating - The report maintains a "Buy" rating for the company [2][7] Core Insights - The company's H1 2025 performance met expectations, with total revenue of 2.657 billion yuan, a year-on-year increase of 10.1%, and a net profit attributable to shareholders of 747 million yuan, up 3.6% year-on-year [7] - The acceleration of AI commercialization is highlighted, particularly through the growth of WPS 365, which saw a revenue increase of 62% year-on-year [7] - Monthly active users (MAU) reached 650 million, with a significant increase in AI users, indicating a strong user engagement and potential for revenue growth [7] Financial Data and Profit Forecast - Total revenue projections for 2025 are estimated at 6.036 billion yuan, with a year-on-year growth rate of 17.9% [6] - The net profit attributable to shareholders is forecasted to reach 1.919 billion yuan in 2025, reflecting a growth rate of 16.6% [6] - The company’s gross margin is expected to remain strong, with estimates of 85.4% for 2025 [6]