Investment Rating - The investment rating for the company is "Accumulate" with a target price of 27.28 CNY, compared to the current price of 20.33 CNY [5][12]. Core Insights - The company achieved a 21% growth in net profit attributable to shareholders in Q2, with significant performance in market expansion, import reforms, and digital payment services, indicating strong future growth potential [2][12]. - The company reported a revenue of 77.1 billion CNY in H1, representing a year-on-year increase of 13.99%, and a net profit of 16.9 billion CNY, up 16.78% [12]. - The projected earnings per share (EPS) for 2025-2027 are 0.77 CNY, 1.06 CNY, and 1.27 CNY, with growth rates of 38%, 37%, and 19% respectively [12]. Financial Summary - Revenue projections are as follows: 2023A: 11,300 million CNY, 2024A: 15,737 million CNY, 2025E: 19,662 million CNY, 2026E: 24,116 million CNY, 2027E: 27,497 million CNY, with growth rates decreasing from 48.3% in 2023 to 14.0% in 2027 [4][13]. - Net profit attributable to shareholders is projected to grow from 2,676 million CNY in 2023A to 6,937 million CNY in 2027E, with a significant increase of 142.3% in 2023A [4][13]. - The company maintains a strong return on equity (ROE) forecast, increasing from 15.1% in 2023A to 25.2% in 2027E [4][13]. Business Performance - The company's market operating income for H1 was 23.8 billion CNY, with trade services growing by 43.2% to 5.31 billion CNY [12]. - The CG platform registered 5.1 million purchasing merchants across over 200 countries, generating 2.57 billion CNY in revenue, with a net profit of 1.55 billion CNY, reflecting a 109.7% increase [12]. - The company has made significant progress in its global expansion, with 13 new overseas projects and the opening of a market in Osaka, Japan [12].
小商品城(600415):2025年半年报点评:基本盘稳固,新业务出彩