盐津铺子（002847）：大单品表现强劲，净利率显著提升

Investment Rating - The report maintains a "Buy" rating for the company, expecting the stock to outperform the benchmark index by more than 20% over the next six months [9][15]. Core Insights - The company achieved significant growth in revenue and net profit in the first half of 2025, with revenue reaching 2.941 billion yuan, a year-on-year increase of 19.58%, and net profit of 373 million yuan, up 16.7% [5]. - The company is experiencing strong performance in its major product lines, particularly in overseas markets, which saw a staggering growth of 67873.14% year-on-year [6]. - The shift in sales channels from bulk to packaged products is expected to drive future growth, with a focus on brand strategy and collaboration with leading retail brands [6]. Financial Performance - In the first half of 2025, the company's gross margin was 29.66%, and net profit margin was 12.67%, reflecting a slight decline due to changes in channel structure [7]. - The company has effectively controlled expenses, leading to improved net profit margins in Q2 2025, which reached 13.86% [8]. - Revenue forecasts for 2025 to 2027 have been slightly adjusted to 6.215 billion yuan, 7.254 billion yuan, and 8.373 billion yuan respectively, with expected growth rates of 17.18%, 16.71%, and 15.43% [9][11]. Product Performance - The company reported strong sales in its snack categories, particularly in spicy snacks, which generated 1.320 billion yuan in revenue, a year-on-year increase of 47.05% [6]. - New product launches, such as the "Big Devil" spicy konjac product, have shown promising sales, contributing to the overall growth in the snack segment [6][8]. Market Outlook - The company is expected to continue benefiting from high-margin new products and improved cost management, which will support profit margins in the coming years [9]. - The focus on brand development and consumer behavior research in e-commerce channels is anticipated to stabilize sales after recent adjustments [6].