xilinmen(SH:603008) Tianfeng Securities·2025-08-22 14:16Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [4] Core Views - The company reported better-than-expected performance with a revenue of 2.29 billion yuan in Q2 2025, up 4.3% year-on-year, and a net profit of 200 million yuan, up 22.4% year-on-year [1] - The company is focusing on AI smart sleep solutions, enhancing its product matrix and establishing a strategic partnership with Tsinghua University to optimize sleep algorithms [3] - The company has a robust online and offline retail presence, with over 5,000 proprietary brand stores and a strong performance on e-commerce platforms [2] Financial Performance - In H1 2025, the company achieved a revenue of 4.02 billion yuan, a 1.6% increase year-on-year, and a net profit of 270 million yuan, a 14.0% increase year-on-year [1] - The gross margin for Q2 2025 was 38.4%, an increase of 2.6 percentage points year-on-year, while the net profit margin was 8.5%, up 1.3 percentage points year-on-year [1] - The company declared a cash dividend of 104 million yuan in H1 2025, with a payout ratio of 39% [1] Market Position and Strategy - The company is leveraging national policies to enhance its competitive advantage, particularly through the "old-for-new" policy, which has led to a significant increase in customer transaction values [2] - The AI product line, including the "aise 宝褓" series, has been successfully launched in major cities and is available on major e-commerce platforms [3] - The company is expected to continue its growth trajectory in the second half of 2025, supported by the resumption of national subsidies and seasonal demand [1]