Investment Rating - The investment rating for the company is upgraded to "Buy" [4][10]. Core Insights - The MLED market continues to grow, with a projected investment amount of approximately 84.58 billion RMB in 2024, reflecting a year-on-year increase of 50.30%. The growth rate for 2025 is expected to exceed 30% [2]. - The company's focus on high-end video display processing systems has resulted in a 5.51% year-on-year increase in sales revenue, although sales volume decreased by 8.06%. This indicates a strategic shift towards high-end products [3]. - The MLED chips and equipment are expected to become a unique growth segment for the company in 2025-2026, driven by the increasing demand from leading domestic brands [4][9]. Summary by Sections MLED Market Growth - The MLED display market is becoming a new growth point, with superior characteristics compared to traditional LED displays. The investment in MLED projects has surpassed 56 billion RMB in the first half of 2025 [2]. High-End Video Display Processing - The company is concentrating on high-end product paths, leading to a 2.33% increase in gross margin. The transition from 2K to 4K and the nascent stage of 8K technology presents significant growth opportunities [3]. Financial Performance - In the first half of 2025, the company reported a revenue of 1.533 billion RMB, a decrease of 1.93% year-on-year, and a net profit of 294 million RMB, down 9.33% year-on-year. However, the gross margin for Q2 reached 58.20%, indicating a recovery in profitability [7][9]. Future Outlook - The company is expected to achieve revenues of 3.48 billion RMB in 2025, with a net profit of 604.73 million RMB, reflecting a year-on-year growth of 1.96% [10][12]. The focus on high-value segments and technological advancements positions the company favorably for future growth [9].
诺瓦星云（301589）：2025 年半年报点评：聚焦高阶产品路径，静待行业景气复苏