Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company reported a revenue of 2.497 billion RMB for the first half of 2025, a year-on-year decrease of 39.6%, and a net profit attributable to shareholders of 575 million RMB, down 23.5% year-on-year [2] - The company launched several new products in H1 2025, including Zhen 50 and Li Du Gao Liang 1965, aiming to enhance market presence and sales through a new alliance model [3] - The revenue breakdown by product shows significant declines, with Zhen Jiu and other brands experiencing revenue drops of 45%, 9%, 39%, and 64% respectively [3] Revenue and Profit Analysis - The company expects revenues to decline by 20.4% in 2025, followed by growth of 11.7% in 2026 and 16.8% in 2027 [5] - The adjusted net profit is projected to decrease by 1.9% in 2025, but increase by 19.6% in 2026 and 28.4% in 2027 [5] - The overall gross margin for H1 2025 increased by 0.3 percentage points to 59.0%, while sales and distribution expenses decreased by 38.5% year-on-year [4] Product and Pricing Strategy - Revenue from high-end, mid-range, and low-end products in H1 2025 was 580 million, 980 million, and 940 million RMB respectively, with year-on-year declines of 47%, 42%, and 31% [4] - The gross margin for high-end products decreased due to internal structural adjustments, while mid-range and low-end products saw margin improvements due to cost optimizations [4] Market Position and Future Outlook - The company has established a significant network of over 2,100 alliance partners for its new product line, which is expected to contribute positively starting in H2 2025 [3] - The report indicates that the company is leveraging its experience in high-end liquor operations to enhance the performance of its new product offerings [3]
珍酒李渡（06979）：表观压力释放，新品起量可期