CHJ(SZ:002345) Tianfeng Securities·2025-08-23 11:49Investment Rating - The investment rating for the company is "Buy" with a target price indicating an expected relative return of over 20% within the next six months [8][18]. Core Insights - The company reported a significant increase in net profit for H1 2025, achieving a year-on-year growth of 44.3%, with total revenue reaching 4.1 billion yuan, a 19.5% increase compared to the previous year [1]. - The company has exceeded its store expansion targets, ending H1 2025 with a total of 1,542 stores, including 1,340 franchise stores, reflecting a strong performance in channel expansion [4]. - The company is expected to maintain a strong growth trajectory, driven by product differentiation, digital operations, and franchisee empowerment, with adjusted profit forecasts for 2025-2027 indicating net profits of 540 million, 650 million, and 800 million yuan respectively [5]. Financial Performance - In H1 2025, the company achieved a gross margin of 24.9%, an increase of 1.6 percentage points year-on-year, and a net profit margin of 7.7%, up by 1.7 percentage points [1]. - Revenue from fashion jewelry products was 1.99 billion yuan, growing by 20.3%, while traditional gold products generated 1.83 billion yuan, a 23.95% increase [2]. - Franchise and wholesale channels showed strong revenue growth, with franchise income reaching 2.24 billion yuan, a 36.2% increase year-on-year [3]. Store Expansion and Market Strategy - The company has successfully expanded its franchise network, with a net increase of 72 franchise stores in H1 2025, and has also entered the Southeast Asian market by opening two stores in Cambodia [4]. - The company has launched several new brands and products, enhancing its market presence and consumer recognition [4]. Earnings Forecast - The earnings forecast for the company has been adjusted, with expected net profits for 2025-2027 being 540 million, 650 million, and 800 million yuan, respectively, reflecting a positive outlook for growth [5].