JGJC(SZ:000799) CMS·2025-08-23 12:02Investment Rating - The report maintains an "Accumulate" investment rating for the company [1][2]. Core Views - The company is undergoing a deep adjustment phase, with significant declines in revenue and net profit in the first half of 2025. Revenue decreased by 43.5% year-on-year to 560 million yuan, while net profit fell by 92.6% to 8.95 million yuan [1][5]. - The company is focusing on channel inventory reduction and product structure optimization, which may help stabilize its market position. The report anticipates a gradual recovery in growth from 2025 to 2027, with expected EPS of 0.0 yuan, 0.3 yuan, and 0.8 yuan respectively [1][5]. Financial Performance - In the first half of 2025, the company reported a revenue of 560 million yuan, a net profit of 8.95 million yuan, and a non-recurring net profit of 8.42 million yuan, reflecting a year-on-year decline of 43.5%, 92.6%, and 92.8% respectively [1][5]. - The second quarter of 2025 saw a revenue of 220 million yuan, down 56.6% year-on-year, and a net profit loss of 20 million yuan [5][6]. - The gross margin for the first half of 2025 was 68.6%, down 4.8 percentage points year-on-year, with specific product margins showing mixed results [5][6]. Product Strategy - The company is implementing a "two low, one small" product strategy, focusing on low-end and low-alcohol products, as well as smaller packaging to target younger consumers and expand distribution channels [5][6]. - Collaboration with the partner company, Pang Donglai, on the "Free Love" product line is progressing, which is expected to contribute positively in the second half of 2025 [5][6]. Market and Channel Development - The company is actively refining its product offerings by reducing SKUs and enhancing market penetration in key regions, particularly in Hunan and surrounding areas [5][6]. - The report indicates that channel inventory has decreased from its peak, suggesting a potential for improved sales performance moving forward [1][5].