金徽酒（603919）：加大市场投入，结构延续升级

Investment Rating - The report maintains a "Recommended" investment rating for the company [5][9][13] Core Views - The company has increased market investment and continues to upgrade its product structure, with a focus on products priced above 300 yuan, which now account for 20.8% of revenue, up 2.9 percentage points year-on-year [5][9] - Despite a slight decline in revenue and net profit in the second quarter of 2025, the long-term growth potential remains promising due to ongoing product upgrades and focused expansion efforts [5][9] Financial Performance Summary - For the first half of 2025, the company achieved revenue of 1.76 billion yuan, a year-on-year increase of 0.3%, and a net profit of 300 million yuan, up 1.1% year-on-year [5] - The second quarter of 2025 saw revenue of 650 million yuan, down 4.0% year-on-year, and a net profit of 60 million yuan, down 12.8% year-on-year [5] - Revenue projections for 2025-2027 have been adjusted to 3.9 billion yuan, 4.2 billion yuan, and 4.6 billion yuan respectively, reflecting a cautious outlook due to overall consumer pressure [9][11] Product and Market Structure - The company’s product structure is optimizing, with significant revenue contributions from products priced above 300 yuan, which generated 140 million yuan in the second quarter of 2025, an increase of 11% year-on-year [9] - Revenue from provincial and out-of-province sales in the second quarter of 2025 was 480 million yuan and 140 million yuan respectively, showing declines of 5% and 9% year-on-year [9] Profitability Metrics - The gross margin for the second quarter of 2025 was 63.7%, a decrease of 1.0 percentage points year-on-year, attributed to increased market share focus and investment [9] - The net profit margin for the second quarter of 2025 was 9.9%, down 1.0 percentage points year-on-year [9] Future Outlook - The company is expected to continue benefiting from product upgrades and a focus on expanding its market presence, particularly in provincial markets [9] - Long-term growth potential is supported by the increasing share of premium products and strategic market investments [9]