罗莱生活（002293）：2025 年中报点评：上半年归母净利润同比增17%，国内家纺业务稳步回升

Investment Rating - The report maintains a "Buy" rating for the company [1]. Core Insights - In the first half of 2025, the company achieved a revenue of 2.18 billion yuan, a year-on-year increase of 3.6%, and a net profit attributable to shareholders of 190 million yuan, a year-on-year increase of 17% [5]. - The domestic home textile business showed steady recovery, with a revenue increase of 7% and profit growth of 19%, while the U.S. furniture business experienced an 8% decline in revenue and an expanded loss [6][10]. - The company plans to distribute a cash dividend of 0.2 yuan per share, corresponding to a payout ratio of 90% for the first half of the year [5]. Revenue Performance - The company's revenue from the home textile business accounted for 82% of total revenue, with a year-on-year increase of 6.5%, while the U.S. furniture business accounted for 18% with a decline of 7.8% [6]. - Online sales grew by 18.3%, while franchise and other channels saw mixed results [6]. Profitability and Margins - The gross margin for the first half of 2025 improved by 1.1 percentage points to 47.8%, with the domestic home textile business gross margin at 51.4% [8]. - The operating cash flow improved significantly, reaching 380 million yuan, a year-on-year increase of 28.9% [9]. Store Network - As of June 2025, the company had a total of 2,523 stores, a net decrease of 115 stores from the beginning of the year [7]. Future Outlook - The report anticipates a gradual improvement in the domestic retail environment, which could enhance the company's performance, particularly in the franchise business [10]. - The forecast for net profit attributable to shareholders for 2025-2027 is adjusted to 510 million, 610 million, and 700 million yuan, respectively [10].