Workflow
上海家化(600315):2025Q2持续深化战略调整,业绩扭亏为盈

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company reported a revenue of 3.478 billion yuan for H1 2025, a year-on-year increase of 4.75%, and a net profit attributable to shareholders of 266 million yuan, up 11.66% year-on-year. In Q2 2025, revenue reached 1.775 billion yuan, a 25.39% increase year-on-year, with a net profit of 49 million yuan, soaring 367.09% year-on-year [2] - The company is focusing on core brands and enhancing its online presence, with significant growth in online sales channels, particularly a 34.64% increase in Q2 [3] - The company plans to distribute a cash dividend of 0.039 yuan per share, totaling approximately 30 million yuan, with a dividend payout ratio of 9.77% [2] Revenue Analysis - The company is implementing strategic adjustments, focusing on core brands and product innovation, which has led to impressive online performance. The revenue breakdown for Q2 2025 shows personal care, beauty, innovation, and overseas sales generating 798 million, 418 million, 203 million, and 355 million yuan respectively, with year-on-year growth rates of 42.4%, 55.7%, -1.4%, and -6.0% [4] Profitability Analysis - The gross margin for Q2 2025 was 63.34%, an increase of 5.09 percentage points year-on-year. The net profit margin reached 2.74%, up 4.03 percentage points year-on-year, driven by a decrease in expense ratios [5] Investment Recommendations - The report maintains profit forecasts for the company, projecting revenues of 6.199 billion, 6.763 billion, and 7.315 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 363 million, 458 million, and 533 million yuan. The earnings per share (EPS) are expected to be 0.54, 0.68, and 0.79 yuan for the same years [6]