CHJ(SZ:002345) Hua Yuan Zheng Quan·2025-08-23 15:23Investment Rating - The investment rating for the company is "Accumulate" (maintained) [5] Core Views - The company has shown significant profit growth in Q2, and the brand's potential is expected to continue to thrive [5][7] - The company achieved a revenue of 4.102 billion yuan in H1 2025, representing a year-on-year growth of 19.54%, and a net profit of 331 million yuan, up 44.34% year-on-year [7] - The company is expanding its franchise stores and exploring international markets, with a total of 1,540 stores by the end of June 2025, including 1,340 franchise stores [7] - The product line is being enriched to attract younger consumers, with over 20 million members, and a significant portion of the consumer base being from the post-80s, 90s, and 00s generations [7] Financial Performance Summary - Revenue projections for the company are as follows: - 2023: 5.9 billion yuan - 2024: 6.518 billion yuan (growth of 10.48%) - 2025E: 7.727 billion yuan (growth of 18.55%) - 2026E: 9.121 billion yuan (growth of 18.04%) - 2027E: 10.611 billion yuan (growth of 16.35%) [6] - Net profit projections are as follows: - 2023: 333 million yuan - 2024: 194 million yuan (decline of 41.91%) - 2025E: 472 million yuan (growth of 143.96%) - 2026E: 557 million yuan (growth of 17.99%) - 2027E: 652 million yuan (growth of 16.92%) [6] - The company's gross margin is expected to remain stable, with a slight increase in the gross margin of traditional gold products due to rising gold prices [7]