Breo(SH:688793) Changjiang Securities·2025-08-24 06:14Investment Rating - The investment rating for the company is "Buy" and it is maintained [8] Core Views - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue down 36.22% year-on-year to 385 million yuan and a net loss of 36 million yuan, a decrease of 238.19% year-on-year [2][5] - Despite the revenue decline, the gross margin improved to 62.63%, up 0.81 percentage points year-on-year, indicating some operational efficiency [11] - The company is focusing on optimizing its product and channel strategies, with new product launches and an enhanced online and offline sales presence [11] Financial Performance Summary - In the first half of 2025, the company achieved total revenue of 385 million yuan, a year-on-year decrease of 36.22%, and a net profit attributable to shareholders of -36 million yuan, down 238.19% [2][5] - For the second quarter alone, revenue was 188 million yuan, down 39.42% year-on-year, with a net profit of -34 million yuan, a decline of 425.76% [2][5] - The gross margin for the first half of 2025 was 62.63%, with a second-quarter gross margin of 64.09%, reflecting a year-on-year increase of 2.42 percentage points [11] Product and Channel Strategy - The company has made advancements in product development, including the launch of a laser hair care massager registered with the FDA and a new model for traditional Chinese medicine constitution identification [11] - The company is expanding its sales channels, having established six "Light Relaxation" stores nationwide and plans for further expansion [11] - The overseas sales strategy includes partnerships with major e-commerce platforms and the opening of an airport experience store in Singapore [11]