Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for its stock performance relative to the benchmark index [6]. Core Views - The company experienced a revenue growth of 1.8% year-on-year in H1 2025, reaching 2.34 billion yuan, while the net profit attributable to shareholders decreased by 11.2% to 370 million yuan due to weak order intake and foreign exchange losses [1][3]. - The company is focusing on enhancing its global market share through a globalization strategy, which has led to a 13.72% increase in international revenue, while domestic revenue declined by 4.09% [2][3]. - The company is expanding its production capacity with ongoing upgrades in its factories in Bangladesh and Vietnam, which is expected to support long-term growth and meet customer demands for overseas production [3]. Summary by Sections Financial Performance - In H1 2025, the company's gross margin improved by 1.1 percentage points to 42.9%, while the net profit margin decreased by 2.3 percentage points to 15.8% due to foreign exchange losses [1]. - For Q2 2025, revenue fell by 9.2% year-on-year to 1.36 billion yuan, and net profit dropped by 20.4% to 269 million yuan, reflecting weak order intake and adverse foreign exchange impacts [1]. Product Segmentation - Sales of zippers and buttons remained stable, with revenues of 1.29 billion yuan and 930 million yuan respectively, while other apparel accessory businesses grew by 11.2% to 80 million yuan [1]. - The company’s strategic focus on "large accessory strategy" is expected to drive growth in other accessory segments, leveraging existing customer relationships [1]. Regional Performance - Domestic revenue decreased by 4.09% to 1.47 billion yuan, while international revenue increased by 13.72% to 860 million yuan, with both domestic and international gross margins showing improvements [2]. Capacity Expansion - As of H1 2025, the company’s button production capacity reached 6.3 billion pieces, and zipper capacity was 485 million meters, reflecting ongoing capacity expansion efforts [3]. - The Vietnam factory, which commenced operations in March 2024, is seeing a rapid increase in capacity utilization, contributing positively to order trends [3]. Profit Forecast - The company is projected to experience a 4.4% decline in net profit for 2025, with expected revenue growth of 3.8% to 4.85 billion yuan [3][4]. - Forecasted net profits for 2025-2027 are 669 million yuan, 760 million yuan, and 846 million yuan respectively, with a PE ratio of 20 times for 2025 [4].
伟星股份(002003):短期经营表现波动,关注公司长期全球份额提升进度