酒鬼酒（000799）：经营筑底，渠道创新

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Insights - The company reported a revenue of 561 million yuan in the first half of 2025, a year-on-year decrease of 43.54%, and a net profit attributable to the parent company of 9 million yuan, down 92.6% year-on-year [2] - The company is focusing on SKU management to alleviate inventory pressure on distributors, resulting in a reduction of 531 distributors to 805 [4] - The company has implemented a "2+2+2" strategic product system, streamlining its SKU by over 50% [4] - The company experienced a slight loss in Q2 2025, with revenue of 217 million yuan, a year-on-year decrease of 56.57% [4] - The company launched a new product in collaboration with a key market player, which is expected to contribute significantly to revenue [4] - Earnings forecasts suggest a bottoming out of performance, with projected diluted EPS of 0.24 yuan, 0.53 yuan, and 0.86 yuan for 2025, 2026, and 2027 respectively [4] Financial Summary - Total revenue for 2023 is projected at 2,830 million yuan, with a year-on-year decline of 30.1% [5] - The net profit attributable to the parent company for 2023 is estimated at 548 million yuan, reflecting a year-on-year decrease of 47.8% [5] - The gross margin for 2023 is expected to be 78.3%, decreasing to 67.4% by 2025 [5] - The return on equity (ROE) is projected to drop from 12.8% in 2023 to 0.3% in 2024, before gradually improving to 6.2% by 2027 [5] - The price-to-earnings (P/E) ratio is expected to be extremely high in 2024 at 1,446.58, before decreasing to 73.80 by 2027 [5]