采取有力措施巩固地产止跌回稳

Investment Rating - The industry investment rating is "Leading the Market - A" [7] Core Viewpoints - The report emphasizes the need for strong measures to stabilize the real estate market and release improvement demand through urban renewal and the renovation of old housing [1] - It anticipates a new round of policy easing in the real estate sector due to increased downward pressure on housing prices in core cities and a dovish shift in the Federal Reserve's stance [1] - The report suggests focusing on companies that are reversing their difficulties, such as China Vanke and New Town Holdings, as well as leading firms maintaining land acquisition intensity [1] Sales Review (8.16-8.22) - The total number of transactions in 32 monitored cities reached 14,498 units, a week-on-week increase of 20.4%; cumulative transactions for 2025 are 521,000 units, down 6.7% year-on-year [2][14] - In first-tier cities, transactions totaled 3,626 units, up 7.7% week-on-week, with a cumulative total of 148,000 units for 2025, down 0.5% year-on-year [2][15] - Second-tier cities saw transactions of 9,303 units, a week-on-week increase of 29.5%, with a cumulative total of 312,000 units for 2025, down 9.4% year-on-year [2][15] - Third-tier cities recorded 1,569 transactions, up 5.1% week-on-week, with a cumulative total of 61,000 units for 2025, down 6.7% year-on-year [2][15] Land Supply (8.11-8.17) - The planned construction area for residential land supply in 100 cities is 7.45 million square meters, with a cumulative supply of 14.368 million square meters for 2025, down 15.6% year-on-year [3][39] - The average floor price for land supply in 100 cities is 3,519 yuan per square meter, with a recent four-week average of 4,165 yuan per square meter, down 12.4% month-on-month and 15.6% year-on-year [3][41] Land Transactions (8.11-8.17) - The planned construction area for residential land transactions in 100 cities is 3.92 million square meters, with a cumulative total of 12.213 million square meters for 2025, up 4.2% year-on-year [4][64] - The average transaction floor price for residential land in 100 cities is 5,465 yuan per square meter, up 15.2% month-on-month and 18.6% year-on-year, with an overall premium rate of 11.7% [4][66]