PDD(US:PDD) First Shanghai Securities·2025-08-25 11:12Investment Rating - The report does not explicitly state an investment rating for the company [2]. Core Insights - Pinduoduo (PDD.US) is expected to report total revenue of 103.2 billion yuan for Q2 2025, representing a year-on-year growth of 6.3%. Online marketing revenue is projected to be 54.9 billion yuan, up 11.8%, while transaction service revenue is anticipated to reach 48.2 billion yuan, a slight increase of 0.6% [4]. - Operating expenses are expected to total 40.6 billion yuan, reflecting a significant year-on-year increase of 31.8%, with a corresponding expense ratio of 38.9%. Marketing expenses are projected to rise by 35.1% to 35.2 billion yuan, while management and R&D expenses are expected to grow modestly [4]. - The anticipated operating profit is 21 billion yuan, down 35.6% year-on-year, with a profit margin of 20.3%. Non-GAAP operating profit is expected to be 23.3 billion yuan, a decline of 33.4%, with a profit margin of 22.6% [4]. - The diluted earnings per share are projected to be 3.22 yuan, equating to 13.64 yuan per ADS [4]. Summary by Sections Company Overview - Pinduoduo is focusing on sustainable growth and enhancing its platform ecosystem, particularly through its differentiated "Duoduo Maicai" business, which is effectively operating in the instant retail sector [5]. Market Context - The macroeconomic environment remains challenging, with uncertainties surrounding tariffs affecting the cross-border e-commerce industry. A recent agreement between the US and China to pause additional tariffs for 90 days may provide some relief, but the lack of a stable trade agreement continues to pose risks [5]. Financial Performance Expectations - The company is set to release its Q2 2025 financial results on August 25, 2025, with an earnings call scheduled for 19:30 Beijing time [6].