潮宏基（002345）：业绩高增，持续破圈

Investment Rating - The report maintains a "Recommended" rating for the company, indicating an expected stock price increase of over 15% relative to the benchmark index within the next 12 months [12]. Core Insights - The company reported a significant revenue increase of 19.54% year-on-year for the first half of 2025, reaching 4.102 billion yuan, with a net profit of 331 million yuan, up 44.34% year-on-year [3]. - The company has shown strong growth in its jewelry and gold products, with notable increases in franchise operations, reflecting a successful expansion strategy [4]. - The introduction of innovative products and a focus on channel expansion, including international markets, has contributed to the company's robust performance [6]. Financial Performance Summary - For the first half of 2025, the gross profit margin was 23.81%, with a net profit margin of 8.08%, showing an increase of 1.39 percentage points year-on-year [5]. - The company plans to distribute cash dividends totaling approximately 88.85 million yuan based on its total share capital of 889 million shares [3]. - The company achieved a net profit of 1.42 billion yuan in the second quarter of 2025, reflecting a year-on-year increase of 44.29% [3]. Product and Channel Development - The company has successfully launched a new line of "Oriental Aesthetics" gold products and various IP collaboration series, targeting younger consumers [6]. - In the first half of 2025, the company opened 72 new stores, exceeding its expansion targets, and reported a 70.64% year-on-year increase in net profit from its online sales subsidiary [6]. - The revenue from third-party platforms accounted for 12.48% of total revenue, with significant contributions from Tmall and JD platforms [4]. Earnings Forecast - The projected net profits for the company from 2025 to 2027 are 494 million yuan, 595 million yuan, and 696 million yuan, respectively, with corresponding growth rates of 155.0%, 20.6%, and 17.0% [7][9]. - The expected price-to-earnings (PE) ratios for the same period are 27X, 23X, and 19X, indicating a favorable valuation trend [7][9].