Kouzijiao(SH:603589) Guoyuan Securities·2025-08-25 11:44Investment Rating - The report maintains a "Buy" rating for the company, expecting a profit growth in the coming years despite current challenges [5]. Core Views - The company experienced significant revenue and profit declines in the first half of 2025, with total revenue of 2.531 billion yuan, down 20.07% year-on-year, and a net profit of 715 million yuan, down 24.63% year-on-year [1]. - The high-end liquor segment faced the most substantial revenue drop, indicating a challenging market environment [2]. - The direct sales channel, particularly e-commerce, showed strong growth, contrasting with the struggling wholesale channel [2][3]. - The company is optimizing its distributor structure, with an increase in the number of distributors both within and outside its home province [3]. - Profit margins were affected by the overall weak demand in the industry, particularly for high-end products, leading to a decline in gross and net profit margins [4]. Summary by Sections Financial Performance - In H1 2025, the company's revenue from high-end, mid-range, and low-end liquor was 2.385 billion, 32 million, and 68 million yuan respectively, with declines of 19.80%, 10.82%, and 2.59% year-on-year [2]. - The gross profit margin for H1 2025 was 73.07%, down 2.77 percentage points year-on-year, while the net profit margin was 28.25%, down 1.71 percentage points [4]. Sales Channels - The wholesale channel, which accounts for over 90% of revenue, saw a significant decline, with H1 2025 revenue of 2.352 billion yuan, down 21.26% year-on-year [2]. - In contrast, the direct sales channel, including e-commerce, reported a revenue of 133 million yuan in H1 2025, up 44.57% year-on-year [2]. Regional Performance - Revenue from both the home province of Anhui and outside provinces declined in H1 2025, with Anhui revenue at 2.101 billion yuan and outside revenue at 384 million yuan, both down approximately 19% year-on-year [3]. Profitability Forecast - The company forecasts net profits of 1.247 billion, 1.314 billion, and 1.393 billion yuan for 2025, 2026, and 2027 respectively, with expected growth rates of -24.66%, 5.41%, and 5.98% [5].