SAIC MOTOR(SH:600104) Orient Securities·2025-08-25 13:12Investment Rating - The report maintains a "Buy" rating for the company with a target price of 26.25 CNY, based on a comparable company PE average valuation of 25 times for 2025 [2][5]. Core Insights - The launch of the Shangjie H5 is expected to significantly enhance the company's sales and profitability, with the vehicle's advanced technology and competitive pricing likely to capture a substantial market share in the 200,000 CNY segment [10]. - The company is anticipated to achieve a turnaround in its autonomous brand profitability this year, driven by internal reforms and the introduction of new models like the MG4, which has shown strong pre-order interest [10]. Financial Forecasts - The projected earnings per share (EPS) for 2025-2027 are 1.05 CNY, 1.17 CNY, and 1.31 CNY respectively, reflecting an upward adjustment from previous estimates [2]. - Revenue forecasts indicate a gradual recovery, with expected revenues of 638.11 billion CNY in 2025, 687.20 billion CNY in 2026, and 742.17 billion CNY in 2027, showing growth rates of 3.9%, 7.7%, and 8.0% respectively [4][11]. - The gross margin is projected to improve from 9.5% in 2023 to 11.5% by 2027, indicating enhanced operational efficiency [4][11]. Market Performance - The company has shown strong relative performance, with a 58.74% increase over the past year compared to the Shanghai Composite Index [6]. - The stock price as of August 25, 2025, was 20.53 CNY, with a 52-week high of 21.19 CNY and a low of 11.43 CNY [5].