Investment Rating - The investment rating for TCL Electronics is "Buy" and is maintained [7]. Core Views - The report highlights that TCL Electronics achieved a revenue of HKD 54.777 billion in the first half of 2025, representing a year-on-year growth of 20.4%. The net profit attributable to shareholders reached HKD 1.09 billion, a significant increase of 67.8% year-on-year. The adjusted net profit attributable to shareholders was HKD 1.06 billion, up 62.0% year-on-year [4][6]. Summary by Sections Business Performance - The display business continues to improve, with TCL TV global shipments reaching 13.46 million units in the first half of 2025, a year-on-year increase of 7.6%. Mini LED TV shipments surged by 176.1% to 1.37 million units, maintaining the global leading position. In the Chinese market, the high-end strategy has shown significant results, with Mini LED TV shipments' market share increasing by 12.6 percentage points to 21.2% [7][8]. - The international market for TCL TVs saw a year-on-year shipment increase of 8.7%, with Mini LED TV shipments growing by 196.8%. In North America, while total shipments declined, the product structure improved significantly, with shipments of TVs larger than 65 inches increasing by 60.5% [7][8]. Financial Metrics - The overall gross margin for the company decreased by 0.6 percentage points to 15.3%, primarily due to the increased revenue share from the lower-margin solar business. However, the gross margin for the display business improved by 0.1 percentage points to 15.6% due to the advancement of the high-end strategy and product structure optimization [7][8]. - The report indicates that the overall expense ratio decreased by 1.0 percentage points to 11.5%, with sales and distribution expenses decreasing by 1.1 percentage points to 7.3% [7][8]. Future Outlook - The report suggests that the black electrical appliance industry continues to present structural opportunities. TCL is expected to expand its global market share in black electrical appliances, enhance the proportion of high-end products, and optimize operational efficiency to achieve high profit growth. The projected net profits for 2025, 2026, and 2027 are HKD 2.405 billion, HKD 2.868 billion, and HKD 3.386 billion, respectively, with corresponding P/E ratios of 10.17, 8.53, and 7.22 [7][8].
TCL电子（01070）：产品结构持续优化，费用管控助力盈利增长