Hisense V.T.(SH:600060) Guotou Securities·2025-08-26 01:35Investment Rating - The investment rating for Hisense Visual is maintained at "Buy-A" with a target price of 27.98 CNY for the next six months [6][3]. Core Views - Hisense Visual reported a revenue of 27.23 billion CNY for H1 2025, representing a year-over-year increase of 7.0%, and a net profit of 1.06 billion CNY, up 26.6% YoY. In Q2 alone, revenue reached 13.86 billion CNY, with a YoY growth of 8.6%, and net profit of 500 million CNY, reflecting a 36.7% increase YoY [1][2]. - The company benefits from the domestic "old-for-new" policy, which stimulates demand in the television industry. Hisense, as a leading player, has seen a 24% YoY increase in domestic television retail sales in Q2 2025 [2]. - The company's gross profit margin improved by 1.4 percentage points YoY in Q2, driven by the sales of mid-to-high-end products like Mini LED TVs and supply chain optimization [2]. Financial Performance Summary - For 2025, the expected earnings per share (EPS) are projected to be 2.15 CNY, with net profits forecasted at 2.81 billion CNY, reflecting a growth rate of 25.0% [3][4]. - The company’s revenue is expected to grow from 53.62 billion CNY in 2023 to 73.06 billion CNY by 2027, indicating a steady growth trajectory [4][13]. - The net profit margin is projected to improve from 3.9% in 2023 to 4.7% in 2027, showcasing enhanced profitability [9][13].