罗莱生活（002293）：2025H1家纺业务盈利能力改善，家具业务短期仍有波动

Investment Rating - The investment rating for the company is "Buy" [6] Core Views - The company reported a revenue growth of 3.6% year-on-year to 2.18 billion yuan in H1 2025, with a net profit attributable to shareholders increasing by 17% to 190 million yuan [1] - The home textile business showed improved profitability, while the furniture business continues to face short-term fluctuations [1] - The company declared a cash dividend of 2 yuan per 10 shares, maintaining a high payout ratio of 90% [1] Revenue Breakdown - Direct Sales Channel: Revenue from direct sales increased by 5.14% year-on-year to 190 million yuan in H1 2025, with a net reduction of 30 stores, resulting in an average monthly revenue growth of 14.93% for stores open for more than 12 months [1] - Franchise Channel: Revenue from franchise operations decreased by 8.65% year-on-year to 600 million yuan in H1 2025, primarily due to a reduction in the number of stores [2] - E-commerce Channel: E-commerce revenue grew significantly by 18.32% year-on-year to 740 million yuan in H1 2025, with an improved gross margin of 54.75% [2] International Operations - The company's U.S. operations reported a loss of 28.75 million yuan in H1 2025, with revenue declining by 7.81% to 390 million yuan [3] - The decline in U.S. operations is attributed to high loan rates and a significant drop in new and existing home sales [3] Financial Outlook - For the full year of 2025, the company expects a revenue growth of 5.1% to 4.793 billion yuan and a net profit growth of 17.7% to 510 million yuan [3] - The company has shown a healthy inventory quality with a 17.9% year-on-year decrease in inventory amounting to 1.05 billion yuan as of H1 2025 [3]