Kingsoft Office(SH:688111) Guohai Securities·2025-08-26 02:50Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company has successfully expanded its overseas market and the launch of the Lingxi AI assistant is expected to accelerate AI revenue realization [2] - In H1 2025, the company achieved total revenue of 2.657 billion yuan, a year-on-year increase of 10.12%, and a net profit of 727 million yuan, up 5.77% year-on-year [5][6] Revenue Breakdown - WPS personal business generated 1.648 billion yuan in H1 2025, with a year-on-year growth of 8.38%, contributing 65.80% to total revenue [6][7] - WPS 365 business revenue reached 309 million yuan, showing a significant growth of 62.27%, with new enterprise clients added [10] - WPS software business generated 542 million yuan, with a slight decline of 2.08% year-on-year [6][11] Cost and Expense Management - The company maintained stable cost and expense management, with a gross margin of 85.03% and a research and development expense ratio of 36.07%, reflecting an increase of 2.6 percentage points year-on-year [12] AI Integration and Future Outlook - The launch of the Lingxi AI assistant is expected to reshape office workflows and create significant incremental revenue opportunities [13] - Revenue projections for 2025-2027 are estimated at 6.199 billion, 7.543 billion, and 9.167 billion yuan, with corresponding net profits of 1.936 billion, 2.290 billion, and 2.920 billion yuan [14][15]