Investment Rating - The report maintains a "Buy" rating for NetEase Cloud Music, indicating a positive outlook for the company's stock performance in the coming months [7]. Core Insights - The core music business shows steady growth, with a rich content ecosystem continuously expanding [3]. - In H1 2025, the company reported revenues of 3.83 billion yuan, a year-over-year decrease of 6.0%, while adjusted net profit surged by 121.0% to 1.95 billion yuan, primarily due to deferred tax credits [4][5]. - The online music segment generated 2.967 billion yuan in revenue, reflecting a year-over-year increase of 15.9%, driven by a rise in paid subscribers [4]. Financial Performance - The company achieved a gross profit of 1.39 billion yuan in H1 2025, with a gross margin of 36.4%, an increase of 1.4 percentage points year-over-year [3]. - Sales, management, and R&D expenses were reported at 163 million, 93 million, and 379 million yuan respectively, with significant reductions in sales expenses by 55.8% [3]. - Revenue projections for 2025E, 2026E, and 2027E are 7.94 billion, 8.60 billion, and 9.46 billion yuan, with corresponding year-over-year growth rates of -0.1%, 8.3%, and 10.0% [7]. Content Ecosystem - As of June 2025, the number of registered independent musicians exceeded 819,000, contributing to a vast library of approximately 4.8 million tracks [5]. - The company has signed contracts with various labels to enhance its copyright library, including partnerships with Korean labels and collaborations with prominent artists [5]. Product Innovation - Continuous product innovation has improved user experience, with features like the "Godlight Player" and enhanced music recommendation systems [6]. - The platform maintains a daily active user to monthly active user ratio of over 30%, indicating strong user engagement [6].
网易云音乐（09899）：核心音乐业务稳健增长，内容生态不断丰富