伟星股份（002003）：二季度费用率增长致利润承压，毛利率延续提升趋势

Investment Rating - The investment rating for the company is "Outperform the Market" [4][31][37] Core Views - The company experienced a slight revenue increase of 1.80% year-on-year in the first half of 2025, reaching 2.338 billion yuan, while net profit decreased by 11.19% to 369 million yuan due to increased expense ratios [1][4] - The gross margin continued to improve, rising by 1.1 percentage points to 42.89%, driven by favorable product and customer mix [1][4] - The international market showed strong growth, with revenue increasing by 13.72% to 864 million yuan, while the domestic market faced challenges, with a revenue decline of 4.09% to 1.474 billion yuan [3][4] - The company plans to distribute a dividend of 1 yuan per 10 shares, resulting in a payout ratio of approximately 31.64% [1] Summary by Sections Financial Performance - In the first half of 2025, the company reported a revenue of 2.338 billion yuan, a year-on-year increase of 1.80%, while net profit decreased by 11.19% to 369 million yuan [1] - The gross margin improved to 42.89%, reflecting a 1.1 percentage point increase year-on-year [1] - For the second quarter, revenue fell by 9.18% to 1.359 billion yuan, and net profit decreased by 20.40% to 269 million yuan [2] Expense Ratios - The sales expense ratio increased by 0.8 percentage points to 8.78%, primarily due to increased market expansion efforts [1] - The management expense ratio rose by 0.9 percentage points to 9.98%, influenced by performance bonus accruals [1] - The financial expense ratio increased by 1.75 percentage points to 1.16%, mainly due to higher exchange losses compared to the previous year [1] Market Segmentation - International market revenue grew by 13.72% to 864 million yuan, accounting for 36.97% of total revenue, with a gross margin of 44.06% [3] - Domestic market revenue declined by 4.09% to 1.474 billion yuan due to weak end-consumer demand [3] Future Outlook - The company is expected to maintain industry-leading growth and long-term market share expansion potential, despite short-term pressures from domestic consumption and tariff policies [4][30] - The profit forecast for 2025-2027 has been adjusted to 711 million, 783 million, and 866 million yuan, respectively, reflecting a growth of 1.6%, 10.0%, and 10.6% year-on-year [4][31]