Investment Rating - The report assigns a "Buy" rating for the company, marking it as the first recommendation [6]. Core Insights - The marketing reform initiated in early 2024 has begun to reveal the market potential of the company's core product, the cough relief tablets, with sales recovering significantly [4]. - The company reported a substantial increase in revenue and net profit for the first half of 2025, with revenue reaching 491.14 million yuan, a year-on-year growth of 56.54%, and net profit of 38.01 million yuan, a remarkable increase of 1313.23% [3]. - The company aims to cultivate its cough relief tablets into a major traditional Chinese medicine product, leveraging its historical significance and established market position [5]. Summary by Sections Financial Performance - The company achieved a revenue of 491.14 million yuan in the first half of 2025, reflecting a 56.54% increase year-on-year [3]. - The net profit for the same period was 38.01 million yuan, showing a dramatic increase of 1313.23% compared to the previous year [3]. Marketing Strategy - The sales reform for the cough relief tablets involved transitioning from a distributor model to a mixed model of self-operated and distributor sales, which initially led to a decline in shipments but has now started to show positive results [4]. - In the first half of 2025, the sales volume of cough relief tablets reached 331 million pieces, recovering to 61.29% of the volume from the same period in 2023, indicating the effectiveness of the marketing reform [4]. Earnings Forecast - The company is projected to achieve revenues of 990 million yuan, 1.11 billion yuan, and 1.32 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding EPS of 0.22 yuan, 0.38 yuan, and 0.56 yuan [6][8]. - The current stock price corresponds to a PE ratio of 42.6, 24.7, and 16.8 for the years 2025, 2026, and 2027, respectively, suggesting a favorable outlook for rapid profit growth [6].
特一药业(002728):公司事件点评报告:营销改革逐步释放止咳宝片的市场潜力