SEAMILD FOODS(SZ:002956) Huaxin Securities·2025-08-26 09:22Investment Rating - The report maintains a "Buy" investment rating for Ximai Food (002956.SZ) [10] Core Views - The company continues to experience growth in its main business, with cost benefits being realized as expected [1] - The gross profit margin increased by 3 percentage points to 43.50% in Q2 2025, attributed to product structure optimization and lower raw material costs [2] - The company is focusing on expanding its market presence through increased advertising spending while maintaining stable overall expense ratios [2] - The revenue from pure and composite oatmeal products grew by 13% and 28% respectively in H1 2025, indicating strong brand performance and innovation in product categories [3] - The new retail channels are showing continued growth, with e-commerce channels maintaining a leading position [4] Summary by Sections Financial Performance - In H1 2025, total revenue reached 1.149 billion yuan, a year-on-year increase of 18%, with net profit attributable to shareholders at 81 million yuan, up 22% [1] - Q2 2025 revenue was 493 million yuan, reflecting a 21% increase, while net profit for the same period was 27 million yuan, up 25% [1] Cost and Profitability - The company has locked in raw material prices for the year, which is expected to support continued gross margin realization [2] - Selling expense ratio increased by 3 percentage points to 30.72% due to heightened advertising efforts, while management expense ratio decreased by 1 percentage point to 5.74% [2] Product Performance - Revenue from pure oatmeal and composite oatmeal reached 421 million yuan and 556 million yuan respectively in H1 2025, with significant growth driven by innovative product offerings [3] - The cold food oatmeal segment generated 86 million yuan in revenue, a 27% increase, primarily due to contributions from the Desai Kanggu brand [3] Market Channels - Offline channels face traffic pressure, but the company's products maintain resilience due to brand strength [4] - E-commerce channels are expected to take on more product testing roles, enhancing the success rate of new product launches [4] Profit Forecast - The company is expected to continue its focus on the oatmeal category, with earnings per share (EPS) projected to be 0.78 yuan, 1.01 yuan, and 1.24 yuan for 2025, 2026, and 2027 respectively [10]