SANQI HUYU(SZ:002555) ZHESHANG SECURITIES·2025-08-26 09:17Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported better-than-expected performance in Q2 2025, driven by AI efficiency improvements and effective cost control [1] - In 1H25, the company achieved revenue of 8.486 billion yuan, a year-on-year decrease of 8.08%, while net profit attributable to shareholders was 1.4 billion yuan, an increase of 10.72% year-on-year [1][2] - The company has a rich pipeline of new games, which is expected to contribute positively to future revenue growth [4] Revenue Summary - In 1H25, the company's revenue was 84.86 billion yuan, down 8.08% year-on-year, primarily due to the lifecycle stage of its game products [2] - New games like "Heroes Without Flash" and "Time Big Bang" are in the ramp-up phase, contributing to revenue but not fully offsetting the decline from mature games [2] Cost Summary - The gross margin for Q2 2025 was 76.15%, a decrease of 1.27 percentage points year-on-year, mainly due to increased game revenue sharing costs [3] - Sales expenses in Q2 2025 were 1.992 billion yuan, down 19.32% year-on-year, reflecting reduced marketing spend as previous growth-phase games have matured [3] - R&D expenses were 168 million yuan, a slight decrease of 4.41% year-on-year, attributed to improved efficiency through AI technology [3] Future Product Pipeline - The company has a diverse range of new games in development, including titles in various genres such as MMORPG and SLG, with plans to incorporate cultural elements into their games [4] Profit Forecast and Valuation - The company is projected to achieve revenues of 19.1 billion yuan, 21.9 billion yuan, and 25.3 billion yuan for 2025, 2026, and 2027 respectively, with net profits of 2.81 billion yuan, 3.27 billion yuan, and 3.68 billion yuan [5] - The target P/E ratio for 2026 is set at 20x, leading to a target market capitalization of 65.4 billion yuan and a target stock price of 29.5 yuan [5]