Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company's Q2 2025 performance met expectations, with revenue of 13.855 billion yuan (up 8.6% year-on-year) and a net profit of 502 million yuan (up 36.8% year-on-year) [6][8] - The improvement in product structure is identified as the main driver for profit growth, with a focus on the recovery of inventory in the U.S. and the ramp-up of miniLED products [6] - The company is expected to achieve revenue of 63.3 billion yuan, 69.6 billion yuan, and 75.2 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 8.1%, 10.0%, and 8.0% [6][9] Revenue Analysis - The company's revenue from smart displays increased by 7% in Q2, with domestic sales growing by over 20% year-on-year, driven by government subsidies and the iteration of miniLED products [6][8] - The new display segment saw a year-on-year revenue increase of approximately 10%, supported by high growth in laser displays and commercial displays overseas [6] Profitability - The company's gross profit margin significantly improved, with a net profit margin increase of 0.7 percentage points in Q2 [6][8] - The gross margin for smart terminal displays increased by 2.3 percentage points, contributing to overall profitability improvements [6]
海信视像(600060):25Q2业绩点评:结构和盈利改善如期兑现